How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials A library of how-to videos. Products Adobe Audience Manager ADOBE AUDIENCE MANAGER Data management is changing. Use Recency and Frequency in segments. A collection of videos and tutorials for Adobe Analytics. These rules let you build audience groups based on site visitor attributes such as: Behavior; Demographics (age, gender, income, etc. To enable SSF in tags. Use code view when building segments. Audience Manager tutorials; Intro to Audience Manager. Steps for ingesting file-based data. Highlighted are the following use cases: Implement via Adobe Experience Platform tags (formerly, Launch) when also using Adobe Analytics. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This technical documentation guide provides self-help assistance for Audience Manager - an industry-leading service for online audience. Configure trait expiration with the Time to Live (TTL) setting. Leader. Measuring. Search. Audience Manager tutorials; Intro to Audience Manager. Audience Manager: An Overview. A collection of videos and tutorials for Adobe Audience Manager. This will add the Audience Manager “Module” (code) to the Analytics AppMeasurement. Map segments to a device-based destination. Use code view when building segments. Community. Introducing Adobe Real-Time CDP, the advanced. Adobe Experience Manager. How a DMP can change your business; Audience Manager - Overview of a. Measuring. Audience Manager tutorials; Intro to Audience Manager. e. Build a segment to suppress ads to customers. Use code view to create and edit traits. New features, fixes, and updates in Experience Manager. This tutorial applies if you have both AAM and Adobe Analytics, and you send hits from the page to AAM using DIL (Data Integration Library) code, and you also send hits from the page to Adobe Analytics. Create and manage traits in bulk with BAAAM. Create a source connection with Adobe Audience Manager. You can also find details. Understand the key challenges with cross channel personalization and how Adobe Audience Manager powers the customer journey. Click Audience Data > Data Sources. The Catalog. The following video will walk you through what the steps are necessary to actually get these two products fully integrated in a bi-directional server-side forward and powerful way. Plan trait creation from Analytics data. Map segments to a device-based destination. User. Sign In. It builds on the additional videos and documentation regarding People-based Destinations. Configure and report on Predictive Audiences. Destinations basics. Read Matt’s Tips in the. For self-help resources, see Audience Manager documentation and tutorials on Experience League. Create onboarded traits. We look at some of the main differences between the two products regarding data ingestion and shows how the Audience Manager Data Connector can be used as a stop gap until. Use code view to create and edit traits. Audience Manager tutorials; Intro to Audience Manager. Traits and segments. Example segment data that can be shared includes: demographic data from 3rd-party data providers, campaign data from ad servers (such as offsite. Role-based access control in Adobe Audience Manager allows you to manage permissions at a group level, controlling who gets to see and work with assets, including traits, segments, destinations, and models. This section provides information on the exam content. Measuring. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets to help drive sales success. Adobe recommends customers with On-Premise deployments to deploy the latest patches to ensure higher stability, security, and performance. Create a cross-device data source and authenticating. Also learn which data types can be on-boarded in Audience Manager and identify the ad-tech eco-system partners integrated with Audience Manager. User. This video walks you through the different types of destinations in Adobe Audience Manager, and gives examples of when you would use each one. Understand Predictive Audiences. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. To send an audience segment out to a DSP or other partner, you need to map the segment to a destination in Audience Manager. A collection of videos and tutorials for Adobe Analytics. Varun works primarily on Audience Manager, Adobe Analytics and AEP projects which involve data discovery,. Understand the key challenges with cross channel personalization and how Adobe Audience Manager powers the customer journey. In AAM, there is a field where you can mark your trait as a conversion trait, especially for use in Audience Lab. Go to tutorials Community Audience Manager community Connect with Audience. Understand the Data Flow in Audience Manager. Use code view when building segments. This tutorial applies if you have both AAM and Adobe Analytics, and you send hits from the page to AAM using DIL (Data Integration Library) code, and you also send hits from the page to Adobe Analytics. Step 3: Schedule & pay for exam. Sign In. This video walks through mapping segments to a device-based destination, also known as a. Audience Manager tutorials; Intro to Audience Manager. Traits and segments. Last update: 2023-08-02. Build a segment to suppress ads to customers. Check the box to Automatically share Analytics Data with Audience Manager. New features, fixes, and updates in Experience Manager. Admin. Create a conversion trait. Measuring ROI in a Customer Suppression. Measuring ROI in a Customer. Plan trait creation from Analytics data. Use Profile Merge Rules to personalize in an authenticated state. Import segments from Adobe Analytics into Audience Manager. You can also find details about how to serve targeted advertising and content to the right audience. Measuring ROI in a. Folder Traits: About. Measuring. This video shows Audience Manager users the concepts regarding bringing Web site data into Real-time Customer Data Platform (Real-time CDP), and includes a high-level touch on where the Audience Manager Data Connector fits, as well as how the data can move from the Web site directly through the Web SDK into Real-time CDP. Adobe Campaign Classic V7 tutorials; Use a custom recipient table;. Audience Manager tutorials; Intro to Audience Manager. Create a conversion trait. Audience Manager tutorials; Intro to Audience Manager. Create a data source for People-based Destinations. Experience League. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. Audience Manager tutorials; Intro to Audience Manager. The key is a constant that defines a data set (e. . To apply audience URL targeting, while creating an activity, on the Experiences page (step one of the three-step guided workflow), click the gear icon, click Page Delivery, then specify the desired URL. I have access to Target and Launch. This section provides information. As you reconfigure your processes and personnel to move from Adobe Audience Manager to Real-Time Customer Data Platform (Real-Time CDP), you can use the Audience Manager data connector to bring traits and segments from AAM into the Platform, combine them with other rich data (including PII), and send them out to. Feel free to explore other videos and tutorials around these to learn more about Platform. Customer tips - trait and segment best practices. Create a source connection with Adobe Audience Manager. Create a rule-based trait. Measuring. In this video, learn how to use BAAAM, Audience Manager’s bulk management tool, to create, edit, and delete traits in bulk, using a simple Microsoft Spreadsheet as an interface with the REST API. Global device ID validation. Learn how to identify your partner ID or subdomain when implementing some Experience Cloud features, and about two places you can get this ID in the Audience Manager UI. Audience Manager tutorials; Intro to Audience Manager. For initial setup, you can name this Platform Web SDK tutorial. A collection of videos and tutorials for Adobe Analytics. When bringing your 1st-party into Audience Manager to better understand and target your customer, there are certain formatting requirements for the data. Bulk upload data usage into Audience Marketplace. Measuring. Measuring. Understand numbers in the Trait graph. Experience Platform enables organizations to centralize and standardize customer data and content from any system and apply data science and machine learning to. We just launched our enterprise site using AEM and are now using Adobe Analytics exclusively. This video walks Audience Manager users through the data governance functionality in Real-time Customer Data Platform, comparing it to what was available in Audience Manager. This will add the Audience Manager “Module” (code) to the Analytics AppMeasurement. Measuring ROI in a. 08/21/2017. Use code view to create and edit traits. Last update: 2022-03-23. You will also learn some best practices, as well as what can cause a low match rate. Learn the functionality of Audience Manager as a Data Management Platform (DMP). How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Now viewing. Measuring. Intermediate. User Guide. Audience Analytics is an integration that allows you to share segments from Audience Manager to Analytics in real time to inform audience discovery, segmentation, and optimization. Create a rule-based trait. Up Next: Creating a Public Data Feed in Adobe Audience Manager | Back to Audience Manager Learn. Campaign Standard. Create segments. Experience League. This video discusses 1st-party offline data ingestion into Real-time Customer Data Platform (Real-time CDP) for those who have been using Adobe Audience Manager. Create schemas. Measuring. Measuring ROI in a. Create datasets and ingest data. js implementation. Below are some existing videos and tutorials that can help you learn about Real-time Customer Data Platform. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Integrating Adobe Analytics and Adobe Audience Manager is nice and easy, especially when using Launch by Adobe. User Guide Tutorials Creating a Destination and Add Segments for Audience Targeting in Adobe Audience Manager. Using these tutorials along with the documentation will give you a better understanding how to use Adobe Audience Manager to create and activate audiences on any channel or device using Adobe’s best-in-class data management platform. Transcript. Measuring. For a video regarding data formatting for inbound files, click HERE. Audience Manager tutorials; Intro to Audience Manager. Select the check box next to one or more data sources. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Leader. In this video, you learn why and how to use the Experience Cloud ID Service setCustomerIDs () method to ingest and hash an email address, and to use it as a declared ID. This video shows you how to find out with Data Explorer. Information about the history of Audience Manager, types of data collected, segmentation, reporting, and more. Watch Matt Vittorioso, Senior Marketing Specialist at Ally Financial, gives tips on managing traits and segments. View again. Use Experience Platform tags to implement in Websites. Steps for ingesting file-based data. With Adobe Audience Manager you can create and share audiences across the Marketing Cloud, enrich audiences for cross-channel strategies, apply look alike modeling as well as data governance. Varun Kalra is a multi-solution consultant working in a Sydney based Adobe Solution Partner - Accordant. Increase ROAS by using Algorithmic (Look-Alike) Models in Audience Manager. Learn about Audience Marketplace in Adobe Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This page includes current Audience Manager device-based destinations only. Measuring. Use code view to create and edit traits. Tutorials. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. This technical documentation guide provides self-help assistance for Audience Manager - an industry-leading service for online audience data management. Learn about the Audience Manager Bulk Management tool, commonly referred to as “BAAAM. When moving from Audience Manager to Real-time Customer Data Platform, you will want to know where user and group permissions are set. Audience Manager tutorials; Intro to Audience Manager. Adobe recommends customers with On-Premise deployments to deploy the latest patches to ensure higher stability, security, and performance. Additional Resources. Reviewing traits and segments regularly. Measuring ROI in a Customer Suppression. Up Next: Configuring an Algorithmic Model to Run and Create an Algorithmic Trait in Adobe Audience Manager | Back to Audience Manager Learn. Two of the more common methods for triggering a rule in Platform tags (and therefore sending data into Audience Manager), are: Setting JavaScript custom events (see example HERE with Adobe Analytics) Using a Direct Call Rule. Customer Journey Analytics is Adobe’s next-generation Analytics solution that lets you use the power of Analysis Workspace with data from Adobe Experience Platform. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager. Measuring ROI in a Customer Suppression. Check the box to Automatically share Analytics Data with Audience Manager. Admin. Admin. Increase ROAS by using Algorithmic (Look-Alike) Models in Audience Manager. Go to Extensions > Installed and click to configure the Analytics extension. Measuring ROI in a. A collection of videos and tutorials for Adobe Analytics. Watch this video to see how it is manifested in the Audience Manager reports. Audience Manager tutorials; Intro to Audience Manager. Use Data Explorer to validate trait creation for on-boarded data. Audience Manager tutorials; Intro to Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Measuring. Learn the functionality of Audience Manager as a Data Management Platform (DMP). This video discusses the different destination types and where they are located in Real-time CDP. Learn how to interpret segment performance data in Adobe Audience Manager. Learn how to use built-in and custom tables on the Signals Dashboard in Data Explorer. Today, customers and partners can upload IDs to our Global data sources in any format without being notified of whether the ID is properly formatted. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Lab. Adobe Audience Manager is the next-generation DMP that focuses on your customer and the experience. A collection of videos and tutorials for Adobe Analytics. Measuring. Up next. This new policy attributes. Audience Manager tutorials; Intro to Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. The following video will walk you through what the steps are necessary to actually get these two products fully integrated in a bi-directional server-side forward and powerful way. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets to help drive sales success. 08/21/2017. Audience Manager exchanges visitor information with other data providers by either of the following methods: Real-Time: Transfers data immediately as a user visits your site. Learn how and where to set Data Export Controls and Data Export Labels, to work in tandem to this end. A collection of videos and tutorials for Adobe Analytics. Measuring. These videos will help you get through the basics of Audience Manager. Choose a data source when creating traits. Highlighted are the following use cases: Implement via Adobe Experience Platform tags (formerly, Launch) when also using Adobe Analytics. Get the basics correct through knowledge guides. Create a rule-based trait. Overview Created for: Beginner User Developer Admin Leader In this video we identify four common Audience Manager use cases, and describe the best practices. Audience Manager offers you tools to help support your ability to obtain the required consents from. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. For more information, including downloading the BAAAM worksheet, please visit the documentation. Create a conversion trait in Audience Manager; Audience Manager tutorials; GDPR Readiness Guidance for Audience Manager Customers (Data Controllers) Segment Details Page; Customer tips - trait and segment best practices; Section 2: Trait creation. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data. Adobe Experience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. 2K subscribers Subscribe Like Share 16K views 3 years ago Adobe Experience Cloud Create and activate the best audiences on any channel or device with Adobe Audience Manager, our. Configure trait expiration with the Time to Live (TTL) setting. Learn about role-based access control in Adobe Audience Manager and how to manage permissions at a group level. Map segments to a device-based destination. Experience League. Now Adobe is leading the way as we enter a world with fewer third-party cookies and more focus on privacy and personalized experiences. Audience Manager tutorials; Intro to Audience Manager. The value is a variable related to the constant (e. Measuring ROI in a Customer Suppression. Previous page. Measuring. Feel free to explore other videos and tutorials around these to learn more about Platform. Audience Manager tutorials; Intro to Audience Manager. Global device ID validation. Select the Data Sources from the drop-down menu. Audience Manager tutorials; Intro to Audience Manager. Measuring ROI in a. Create a cross-device data source and authenticating. These give you a mechanism in Audience Manager to control the flow of different data types/sources, so that you can meet your privacy requirements. Measuring ROI in a Customer Suppression. If you are a beginner and wish to build your career in a top CMS tool or you may already be working on AEM and wish to build advanced skills you, can check out our AEM 6. < Visit Adobe Help Center. For example, Adobe Audience Manager’s vendor number on this list is 565. Audience Manager tutorials; Intro to Audience Manager. Adobe Experience Platform Segmentation Service: Allows you to build audiences from Real-Time Customer Profile data. Feel free to explore other videos and tutorials around these to learn more about Platform. Learn how to interpret segment performance data. Create a conversion trait in Audience Manager; Audience Manager tutorials; GDPR Readiness Guidance for Audience Manager Customers (Data Controllers) Segment Details Page; Customer tips - trait and segment best practices; Section 2: Trait creation. Get Trait URL is next to the trait in the list of traits in that folder, and the URL will include your subdomain in the URL. Adobe recommends customers with On-Premise deployments to deploy the latest patches to ensure higher stability, security, and performance. Find out how to control who gets to see and work with assets, including traits, segments, destinations, and models. Hi there, There are 2 places for AAM video tutorials: Adobe Audience Manager tutorials | Learn how to use Adobe Audience Manager How-to Videos for Adobe Audience Manager For instructor led trainings, you can check this: Course Catalog | Adobe Digital Learning Services Thanks, Varun KalraAudience Manager tutorials; Intro to Audience Manager. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Measuring ROI in a Customer Suppression. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Walk through the fields in the UI to create a segment in Audience Manager. In this video, you learn why and how to use the Experience Cloud ID Service setCustomerIDs () method to ingest and hash an email address, and to use it as a declared ID. In this tutorial, learn the steps needed to. Audience Manager tutorials; Intro to Audience Manager. Using these tutorials along with the documentation will give you a better understanding how to use Adobe Audience Manager to create and activate audiences on any channel or device using Adobe’s best-in-class data management platform. Audience Manager: An Overview. In this video we walk through the steps, including tips and tricks, of creating a Data Source in Audience Manager that you can use for data coming in live from an analytics solution like Adobe Analytics. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all. User. Vendors maintain their spot on the list. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Trait Storage. Getting started Video tutorials – Learning is even easier. Audience Manager tutorials; Intro to Audience Manager. Search. Adobe Audience Manager learning resources. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. These steps take you through the certification process from beginning to end. Create and manage traits in bulk with BAAAM. Measuring. No comment Submit. Varun Kalra, Multi-Solution Consultant at Accordant, gives tips on choosing and using Profile Merge Rules (PMRs). A collection of videos and tutorials for Adobe Experience Manager. Use code view to create and edit traits. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Created for: Intermediate. Courses Recommended courses Tutorials Events Instructor-led training Browse content library View all learning options. Create conversion traits. It’s likely that one of your main sources of data coming into Audience Manager is an analytics solution, and of course we hope that that. Create onboarded traits. Measuring. This section outlines and explains the processes related to getting started with the Audience Manager data management platform (DMP). This technical documentation guide provides self-help assistance for Audience Manager - an industry-leading service for online audience data management. Audience Manager tutorials; Intro to Audience Manager. Developer. Audience Manager tutorials; Intro to Audience Manager. Learn. Matt works closely with all internal stakeholders and external agency partners to ensure the proper segments are constructed for all of Ally’s campaigns. Map Audience Manager segments to destinations. Understand numbers in the Trait graph. Measuring ROI in a. Go to Extensions > Installed and click to configure the Analytics extension. In this video, learn how to use BAAAM, Audience Manager’s bulk management tool, to create, edit, and delete traits in bulk, using a simple Microsoft Spreadsheet as an interface with the REST API. Use Audience Optimization reports to understand media performance; Other integrations. Learn. For self-help resources, see Audience Manager documentation and tutorials on Experience League. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageGet up and running quickly, build on existing knowledge, and become an expert with your Adobe software by reading Adobe Enterprise Documentation. Audience Manager tutorials; Intro to Audience Manager. Learn to create and test a rules based trait. Understand the match rate interface. Understand numbers in the Trait graph. Audience Manager tutorials; Intro to Audience Manager. Audience Manager - Overview of a DMP. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager. Up next. Our product and services give digital advertisers and publishers the tools they need to control and leverage their data assets. Measuring ROI in a Customer Suppression. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. This means that, instead of your page sending two hits (one to Analytics and one to Audience Manager), it can send a hit to Analytics, and Analytics will forward that data to Audience Manager. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. Highlighted are the following use cases: Implement via Adobe Experience Platform tags (formerly, Launch) when also using Adobe Analytics. The overlap between each circle represents the different types of addressable. Create a segment taxonomy. Audience Manager tutorials; Intro to Audience Manager. iDFA, GAID, Roku ID) have formatting standards that must be met in order to be usable in the digital advertising ecosystem. For additional information regarding. Sign In. In addition to having this bulk upload tool to simplify and save time reporting your data usage, customers purchasing second-party or third-party data from Audience Marketplace benefit from an improved cost attribution policy. The ID Sync process is done on the customer’s website properties via. Documentation. Measuring ROI in a Customer Suppression. Value realization. Audience Manager helps you bring your audience data assets together, making it easy to collect commercially relevant information about site visitors. Today, customers and partners can upload IDs to our Global data sources in any format without being notified of whether the ID is properly formatted. In addition to having this bulk upload tool to simplify and save time reporting your data usage, customers purchasing second-party or third-party data from Audience Marketplace benefit from an improved cost attribution policy. Overview of Profile Merge Rules. Measuring ROI in a. Up Next: Profile Merge Use Cases in Adobe Audience Manager | Back to Audience Manager Learn . Reporting second and third-party data usage in Audience Marketplace at the segment level. Measuring. No comment Submit. Walk through the fields in the UI to create a segment in Audience Manager. Information about the history of Adobe Audience Manager, the types of data collected, segmentation, reporting, and more. Measuring ROI in a. Create schemas. They have been listed in this order on purpose, as you work your way through the flow/process of setting up People-based Destinations: People-based Destinations Data Flow. As you move from Audience Manager to Real-time Customer Data Platform (Real-time CDP), it is imperative to know about destinations so that you know how to activate your audience segments out to destination partners. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. How a DMP can change your business; Audience Manager - Overview of a DMP; Audience Manager use cases; Understand basic terms and concepts; Understand the Data Flow in Audience Manager; Introduction to identity in Audience Manager; Value realization. Audience Manager tutorials; Intro to Audience Manager.